Until cannabis is legalized at the federal level, companies working with marijuana-based products will continue to face regulatory burdens that make conducting business rather difficult. Every week, I hear of a new hurdle for patients and companies, these roadblocks leave cannabis businesses at risk for regulatory action.
A strong business strategy for those producing, selling, promoting, and providing cannabis, whether it is recreational or medicinal, is to get involved with state legislators who are creating business guidelines. Far too often, companies wait until proposed rules are up for a vote to get involved. This leads not only to a significant amount of stress and last minute scrambling, but the fall out from burdensome regulations can kill cannabis businesses all together. If your company doesn’t have someone paying attention to your state’s legislative and administrative actions of cannabis regulation, you have a major problem.
It is important to protect your intellectual property, have properly executed contracts, put plans in place to protect patient data, and form a solid business plan. However, this means little if these contracts, agreements, and plans are not being reviewed by an attorney who understands the complexities of state regulatory actions and legislation on the horizon. Your business should be able to adapt to the ever evolving world of cannabis, and so should your legal counsel.